629.222/ Project Information
Durable, capable, reliable, and built to go the distance, the INEOS Grenadier is a true utilitarian, no nonsense 4X4 designed for the 21st Century. After a brutal 1.1 million miles of testing this vehicle was almost ready for production. The Final Mile marked the last few challenges across some of the most inhospitable places on earth. Toto Wolff, Eliud Kipchoge, George Russell, Sir Dave Brailsford, Sir Ben Ainslie and Andrew Mehrtns each tackled one of five routes, with each giving their perspective and insight into this unique 4x4s performance and capabilities.
To accompany the riders and vehicles on the relentless journeys we created ‘The Final Mile’ campaign mark. Boldly adorning the vehicles, this mark along with a suite of other weather beaten location, rider and 4×4 specific marks (also designed by us) featured in the campaign videos and ran across social, promotional and website.
Acknowledgments: Design for VCCP x INEOS Grenadier