006.3/ Project Information
Black Swan Data use AI to identify and predict emerging consumer trends in social data. They do this faster and more accurately than anyone else. This not only forms the basis of their brand proposition but is also the inspiration for their brand identity.
Working closely with key members of the Black Swan Data team, including founders, we established the key principles of the brand with an impactful new identity and visual direction. To fully realise this we led a team to expand the brands principles across multiple touch-points including website, reports, social and promotional event collateral. Black Swan Data were left with a robust identity system and suite of assets that enables them to clearly tell their story, showcase the data with precision and clarity to live up to their brand proposition.
Categories: Branding/ Identity/ Art Direction/ Web / Print/
Acknowledgments: Design & direction for Studio La Plage x Black Swan Data
‘In a world turbo-charged by Social media, the old world of consumer research no longer fits. Where once there were questions and surveys, there’s now big data, algorithms and machine learning. For some, it’s unknown territory. For us, it’s unprecedented possibilities.’
Extract from the BSD manifesto
