352.1/ Project Information

The London Assembly’s purpose is to make sure that the Mayor’s policies, actions and strategies are in the public interest. Comprising of 25 publicly elected members, each represent the voice and heart of Londoners. 

Working with strategists and planners at Blue State Digital we developed, art directed and designed the look and feel a first-of-its-kind integrated out of home and social campaign – London Assembly reintroduced itself to Londoners in a way that communicated its core mission and function as part of the GLA. 

The modern use of colour and the striking typographic motif distinctively define the London Assembly to all Londoners. Both the campaign name ‘Let’s Shape London’ and the lead messaging ‘The future of London is yours to shape’ act as a rallying cry that communicate a strong sense of urgency, but in a way that offers agency to ordinary Londoners. 

Categories: Art Direction/ Design/ Print/ Digital

Acknowledgments: Design & direction for Blue State Digital + Studio La Plage x London Assembly/